Jeff Shibasaki

Senior UX Writer at Gympass

Strategic

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Collaborative

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Communicative

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Proactive

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Organized

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Detail-Oriented

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Strategic • Collaborative • Communicative • Proactive • Organized • Detail-Oriented •

Skills

  • Accessibility (WCAG), Assessments, Blogging, Content Design, Content Strategy, Content Writing, Copy Editing, Copydocs, Copywriting, Courses, Creative Writing, Editing, Empathy, Localization, Marketing Emails, Microcopy, Presentations, Project Management, Search Engine Optimization (SEO), Storytelling, Style Guides, Transactional Emails, User Interface Text, User Experience Writing, Usability Testing, Voice and Tone

  • Design Strategy, Design Thinking, Information Architecture, Mockups, Sitemaps, Instructional Design, User Experience Design, User Interface Design, Visual Design, Web Design, Wireframes

  • Affinity Mapping, Benchmarking, Competitive Analysis, Contextual Inquiry, Qualitative & Quantitative Data, Surveys, User Personas, User Interviews, Website Audit, Website Report

  • Apple Keynote, Apple Pages, Asana, Figma, FigJam, Google Docs, Google Forms, Google Sheets, Google Slides, Jira, Lokalise, Miro, Sketch, Squarespace, UserTesting, Webflow

  • Adaptability, Cross-Cultural Communication, Decisiveness, Dependability, Detail-Oriented, Effective Communication, Flexibility, Humble, Integrity, Interpersonal Skills, Lead by Example, Organized, Positivity, Proactive, Problem-Solving, Strategic, Team Player

 

Education

 

Roles

  • Gympass
    Atlanta, Georgia • Remote
    Jul 2023 - Present

    • Promoted to a new role

  • Gympass
    Atlanta, Georgia • Remote
    Oct 2021 - Jul 2023 (1 year, 10 months)

    • Wrote UI text—titles, subtitles, labels, hint text, help text, button text, tooltips, empty states, error, and success messages

    • Wrote transactional emails, Dunning emails, and in-house writing tips

    • Managed the content style guide for how to use all terms and write like Gympass

    • Localized copy for 10 regions with Lokalise

    • Created, ran, and analyzed my own usability tests

    • Collaborated remotely and cross-culturally with the entire Product Team in Brazil, Portugal, Spain, etc.

    • Create and publish original UX Writing Challenges (ongoing)

  • Shibasaki Writes (Freelance)
    Atlanta, Georgia
    Oct 2020 - Oct 2021 (1 year)

    • Created clear, concise, and useful UI text that guides users at each step, so interfaces feel simple and compelling, plus designed soul-satisfying experiences that aligned business goals with user needs

    • Developed processes and workflows for conducting content audits and creating content style guides

    • Rewrote and redesigned popular apps and websites to illustrate my diverse skill set on my blog, Unsolicited Redesigns

  • Bento Sites
    Atlanta, Georgia
    May 2018 - Mar 2021 (2 years, 11 months)

    • Founded a web design studio to help small business owners and their teams design and build lean and strategic websites (i.e. bento sites) on Squarespace and Webflow

    • Audited websites and compiled results into comprehensive reports, plus analyzed and synthesized qualitative and quantitative data to formulate design strategies

    • Created surveys, personas, sitemaps, wireframes and mockups to present to stakeholders for approval

    • Managed multiple projects and business operations simultaneously

    • Taught businesses how to design, market and manage their websites with my blog, Master Your Website

  • Culture Gaps
    Atlanta, Georgia
    Jun 2016 - Mar 2021 (5 years, 1 month)

    • Blogged about English, communication, society and travel in the U.S. to grow Culture Gaps to 12,000+ unique monthly visitors

    • Started a sister blog called Sojourn Tales to illustrate the humorous side of cross-cultural communication through storytelling

  • Multiple Organizations
    Japan, South Korea, Thailand
    Jan 2004 - Feb 2015 (11 years, 2 months)

    • Facilitated corporate English classes and workshops for multinational corporations and government agencies, plus taught at language schools and university

    • Conducted instructor screening and mentoring, plus created courses and digital materials for simplifying grammar points, conducting assessments and teaching job skills

    • Led a Thai government-sponsored project along the Malay sea border on Koh Lipe Island to help the Urak Lawoi people (sea gypsies) communicate with foreign nationals and protect their island home