Step 5: Website Redesign

Make an Enduring Impression


Meet Your Redesigned Website

Combine all of the previous steps into a consistent and compelling message that drives traffic and increases conversions. Includes 4 distinct development phases — discover, design, develop and deliver.

Phase 1: Discover

Gain access to the Client Portal to complete your project’s design tasks.

Your Tasks

  • Design Forms

  • Project Calls

  • Account Logins


Phase 2: Design

A hierarchical list of all the pages to be designed (i.e. sitemap) is created. Then, static representations of every page are sketched (i.e. wireframes). Website copy is also proofread and edited to ensure it’s concise, keyword-rich and crafts a brand-matching voice with visual balance and contextual flow.

What You Get

  • Design up to 10 web pages

  • On-page SEO repairs (keyword research, title tags, meta tags, header tags, internal links, image file names, ALT text, etc.)

  • Import and format blog posts

  • Proofread and copyedit

  • Resize and compress images

  • Favicon (browser icon)

  • iOS bookmark icon

  • Social sharing logo

  • Optional: Search for royalty free images on Unsplash or Getty Images

  • Everything else outlined in the proposal

Phase 3: Develop

Static representations of near-final pages (i.e. mockups) are created. Third-party accounts are connected and password-protected live web pages go online.

What You Get

  • Build up to 10 web pages

  • Setup redirects (if applicable)

  • Optional: Setup G Suite

  • Optional: Connect social media accounts and third-party integrations

  • Optional: Connect email service provider (Squarespace Email Campaigns, ConvertKit or MailChimp)

  • Everything else outlined in the proposal


Phase 4: Deliver

The final invoice is paid and Squarespace billing is setup. Domain names are connected, transferred or registered. Redirects are set up and, if applicable, Squarespace add-ons are purchased.

The project concludes with 1 hour of Squarespace training, transferring website ownership and launching the website. Receive 1 week of post-launch email support.

What You Get

  • Self-manageable, mobile-friendly website

  • Connect, transfer or register domains

  • Transfer of website ownership

  • 20% off annual Squarespace subscription (first year)

  • Copies of final images, graphics, etc.

  • Optional: Submit XML sitemaps to Google and Bing

  • Optional: Setup Google Analytics

  • 1 hour of Squarespace training on launch day

  • 1-week post-launch email support

  • Everything else outlined in the proposal

Redesigned and Built on Squarespace

All website projects are exclusively designed on Squarespace — the user-friendly website builder and CMS (content management system) that powers millions of websites across hundreds of industries.


Squarespace Features

Learn More

Unlimited Pages, Galleries and Blogs

Unlimited Bandwidth and Storage

Unlimited Contributors

20+ Templates

Mobile-Optimized Website

Free Graphics

Free Custom Domain (1-year subscription)

Free SSL Security

Drag And Drop User Interface

Premium Blocks and Integrations

Customization with CSS and Javascript


Fully Integrated eCommerce

Sell Unlimited Products

Accept Donations

Email Campaigns

Announcement Bar

Mobile Information Bar

Promotional Pop-Up

Two-Factor Authentication (2FA)

Mobile Apps

Adobe Fonts & Google Fonts

Built-In XML Sitemap

Squarespace Analytics

Google Analytics Integration

G Suite Integration

Zapier Integration

Unsplash & Getty Images Integration

Acuity Scheduling Integration

$100 Google Ads Credit

24/7 Customer Support

Upgrade, Downgrade or Cancel Anytime

How it Works

Reserve a free consultation to learn if Bento Sites is a good fit for your website project. Depending on your project, we may recommend starting at one of the following steps:

Step 1: Persona Research
Step 2: Website Audit
Step 4: Marketing Strategy

Other steps may include…

Step 3: Marketing Audit
Step 5: Website Redesign


Is a Website Redesign Right for You?

  • You’ve completed a Marketing Strategy Webinar

  • You want a web designer that understands your needs

  • You want your website completed in approximately 2 weeks

  • You want to migrate your website to Squarespace

  • You agree to complete the Design Forms on time

  • You understand Bento Sites' healthy web design

Website Redesign FAQ

Q: I’d like to a Website Redesign, but do I have to start with a Marketing Strategy?
A: Yes. The strategies that Bento Sites recommends and the client chooses become an integral part of the redesign process.

Q: What's a Website Redesign?
A: Bento Sites migrates your site from your current content management system (e.g. Wix, WordPress) to Squarespace and then redesigns and rebuilds the site.

Q: I don’t have a website. Can you still help me?
A: Yes. Reserve a free consultation to learn more.

Q: Will I lose traffic when my site is migrated to Squarespace?
A: Site migrations are never 100% perfect. You'll likely experience an initial dip in traffic. Also, if your site is brand new, you may also be sandboxed by Google for a period of time.

Q: I'm interested in working with Bento Sites, but don't want to use Squarespace. Will you work with another platform?
A: Not at this time. I work exclusively on the Squarespace 7 platform.

Q: How long does a Website Redesign take?
A: Most projects are completed in 2 weeks.

Q: Will I own the website?
A: Absolutely. Bento Sites is just the designer.

Q: Will I be able to request changes during or after the website's launched?
A: Up to 2 revisions are allowed during the project for most phases. In addition, you’ll receive 1 week of email support after the website is completed. Request for changes after the website is completed will be invoiced.

Q: I need a large website with a lot of customization. Can you help me?
A: No. Bento Sites helps small businesses with small websites and designs exclusively on the Squarespace consumer platform.

Q: I'm not a previous client, but can I hire Bento Sites?
A: Yes, reserve a Coaching Call.

Q: Does Bento Sites specialize in SEO (Search Engine Optimization)?
A: We follow white hat SEO best practices and make SEO part of the design strategy, not an afterthought.

Q: Can you move my domain with the Website Redesign?
A: Yes. As long as you provide login credentials to your domain registrar in the Design Forms.

Q: I don't have any photos of my business and can't afford a professional photographer. What should I do?
A: Use a modern smartphone camera (iPhone 8+ or newer) might be enough. Bento Sites can also adjust or tint the images to make them appear more professional.

Q: How do I provide my website copy, images, usernames, passwords, etc.?
A: Bento Sites uses its Client Portal to complete Design Forms and schedule Project Calls. Google Drive is used for collecting website assets (photos, graphics, audio, video, etc.). 1Password is used for submitting account usernames and password. All of the above, are free of charge for clients.

Q: How long will I have access to the Client Portal?
A: The Client Portal remains open for 7 days after the project is completed.

Squarespace FAQ

Q: What's Squarespace?
A: Squarespace is the modern, secure and beautiful all-inclusive website builder and CMS (content management system). There's no software to download nor install — simply login from a computer from a modern browser.

Q: Will I be able to update and manage the website myself?
A: Yes. Once the project is completed, Bento Sites provides clients with 1 hour of Squarespace training on launch day and 1-week of post-launch email support. In addition, Squarespace provides 24/7 award winning customer service. If you still need help, hire Bento Sites at an hourly rate.

Q: There are several free and inexpensive Website Builder and CMS platforms. Why Squarespace?
A: Unlike free and cheaper DIY platforms, Squarespace offers an all-inclusive package with high-quality software that's easy for clients to update and manage themselves.

Q: Is Squarespace secure?
A: Yes. Squarespace handles all of the security upgrades for their servers and the technical details to ensure your website is always up and running. In addition, since customer payment data isn't stored on Squarespace, customers don't need to worry about data breaches.

Q: Is Bento Sites a Squarespace site?
A: Yes. I use a variant of the Brine template.

Q: Can you import my blog to Squarespace 7?
A: Blogs can be imported from Squarespace 5, Blogger, Tumblr and WordPress. If you don't use any of those platforms, each blog post will need to be independently copied into Squarespace.

Q: Can I keep my business email address ( once I move to Squarespace?
A: Yes. If you don't have a business email, Bento Sites can acquire one for you through Squarespace's integration with Google's G Suite (affiliate link).

Q: How can I find my sitemap?

Q: Will my Squarespace website have an app?
A: No. A website is a collection of pages to be viewed on the internet — not an app. However, iOS (iPhone, iPad) users can create shortcuts to their home screens that look just like app icons. To do this, open Safari on iOS. Click the Action Arrow. Click Add to Home Screen. Try saving the Bento Sites website to your home screen now.

Q: Does Squarespace have a mobile app?
A: Yes, the Squarespace App (iOS) gives you the power of Squarespace at your fingertips.

Q: How can I monitor the traffic on my website?
A: Use Squarespace Analytics while logged into your site. You can also view this data with Google Analytics (iOS) (Android).

Q: How will my website look on mobile?
A: Wonderful! Websites are optimized for mobile, tablets and desktops.

Q: Will my website always be online?
A: As long as the annual Squarespace subscription is paid and you don't disable your site's main navigation, a Squarespace site will remain online 24 hours a day, 7 days a week.

Still have a question? Contact Bento Sites.

Make a Great First Impression