The Quickstart Guide To Creating Personas

The Quickstart Guide To Creating Personas


93 Pages / PDF / 3.0 MB
Learn how to create personas for targeting your website’s design around user-centered behavior, goals, motivations, frustrations and other shared attributes.

Personas are fictional characters that represent real segments of your target market and are used as the foundation for design decisions.


  1. Introduction to Personas

  2. Identify Your Target Market

  3. Conduct Research

  4. Analyze and Synthesize Research

  5. Create Your Persona Document

  6. Create Shared Value

  7. About

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