10 Essential Calls to Action for Your Website [with CTA Examples]

 
 call-to-action-website

Are visitors to your website signing-up, buying, subscribing, sharing, following and commenting?

If not, you may want to review your calls to action.

A call to action (CTA) is a button, hyperlink or text that's located in prominent and logical locations throughout your website. It prompts users to take action.

In order to generate more leads and convert browsers into buyers and buyers into advocates, you need several types of CTA buttons on your site.

In this post, I’m going to share 10 essential calls to action to include on your website.

1. Shop CTA

 call-to-action-example-sur-la-table

Shop CTAs like "Shop Now," Start Shopping" and "Shop Plans" are often located on the home page of websites that have a large number of products like clothes, furniture, kitchenware, etc.

Sur La Table's "Shop Now" CTA is an image with a hyperlink that's designed to look like a button (see image). This enables Sur La Table to include the product, copy and CTA all on a single image that can be easily updated on their website.

Action Step
Use the following CTA examples to prompt users to shop your products and services:

  • Shop...

  • Shop Accessories

  • Shop Deals

  • Shop Men's/Women's Fashion

  • Shop New Arrivals

  • Shop Now

  • Shop Plans

  • Shop Savings

  • Shop the Gift Guide

  • Start...

  • Start Saving

  • Start Shopping

2. Learn More CTA

 call-to-action-example-peloton

Learn More CTAs like "Learn More," See Details" and "Watch the Demo" provide more information for users who aren't ready to buy. These CTAs funnel users to more information that explains features in greater detail.

Peloton's photo of a woman tracking her performance on the left and the "In-Depth Performance Tracking" features on the right might be enough information to convert some users, but for the undecided, they can click the "Learn More" CTA (see image).

Action Step
Use the following CTA examples to prompt users to learn more about your posts, products and services:

  • Choose a Plan

  • Compare Plans

  • Continue Reading

  • Discover How

  • Discover Why

  • Explore the Features

  • FAQ

  • Find a Location Near You

  • Find Out More

  • Frequently Asked Questions

  • Get...

  • Get Answers

  • Get Directions

  • Get Started

  • Learn...

  • Learn How

  • Learn More

  • Learn More About...

  • Learn Why

  • Play Video

  • Read More

  • Read the Post

  • See How it Works

  • See Rates/Prices

  • See the Menu

  • See What's New

  • See/View...

  • See/View Details

  • See/View Features

  • See/View Locations

  • See/View Menu

  • See/View Plans

  • See/View Plans and Pricing

  • See/View Products

  • Take a Tour

  • Take the Quiz

  • Tour the...

  • Watch The Demo

  • Watch The Introduction Video

  • Watch Video

3. Subscribe CTA

 call-to-action-example-home-depot

Subscribe CTAs like "Sign Me Up," Subscribe to the Newsletter" and "Send Me Free Stuff" increase lead generation. Offering users an incentive like discounts, exclusive tips or free downloads in exchange for their email address is an effective way to build email lists and market products and services.

The Home Depot offers "$5 Off" in large, bold text and draws users' attention to the bottom of the page with the "Sign Me Up" orange button (see image). The Home Depot knows that "Subscribe to the Newsletter" isn't persuasive enough for most users. Instead, they build their email list by offering something of immediate value –– a $5 coupon.

Action Step
Use the following CTA examples to prompt users to subscribe to your email list:

  • Download...

  • Find out First

  • Free Download

  • Get...

  • Get the Free PDF

  • Get the Newsletter

  • Get Updates

  • Join...

  • Join the Community

  • Join the Mailing List

  • PDF Download

  • Read the White Paper

  • RSVP

  • Send Me Free Stuff

  • Send Me the Case Study

  • Sign Me Up

  • Sign Up

  • Subscribe Now

  • Subscribe to the List

  • Subscribe to the Newsletter

  • Yes, Send Me the Free Stuff



4. Try CTA

 call-to-action-example-squarespace

Try CTAs like "Start a Free Trial," "Free Download" and "Get a Free Quote" are risk-free ways to build trust and increase lead generation –– all without users having to invest any money. This can be accomplished with free downloads, free demos, free trials, free quotes, etc.

Squarespace uses 2 Try CTAs above the fold on their home page –– "Start a Free Trial" and "Create a Site" (see image). Squarespace enhances the CTA by stating, "No credit card required." However, to make the CTA even more attractive, they could include the duration of the free trial. "14-day trial. No credit card required."

Action Step
Use the following CTA examples to prompt users to try your products or services –– risk-free:

  • Become a Member

  • Claim Your Place/Seat/Spot

  • Apply Now/Today

  • Continue with Email/Facebook/Google

  • Download...

  • Download the Menu

  • Enroll Today

  • Free Download

  • Free Estimate/Quote

  • Get...

  • Get Now

  • Get Started

  • Join...

  • Join Free

  • Join Now/Today

  • Make a Reservation

  • PDF Download

  • Register...

  • Register for...

  • Register for the Webinar

  • Reserve Your Seat

  • Schedule...

  • Schedule Your Appointment

  • Schedule Your Free Call

  • Schedule Your Free Consultation

  • Sign Me Up

  • Sign Up...

  • Sign Up Now

  • Sign Up with Email/Facebook/Google

  • Start...

  • Start Your Trial

  • Start Now – Free

5. Sign-Up CTA

 call-to-action-example-the-four-tendencies

Sign-up CTAs like "Enroll Now," "Join Now" and "Schedule Your Appointment" encourage users to sign-up for products and services. A business might initially offer a Try CTA, but when the free trial or offer has ended, they use a Sign-Up CTA to convert users into buyers. Other businesses, however, might use a Sign-Up CTA from the start.

Gretchen Rubin uses a Sign-Up CTA for The Four Tendencies Course (see image). While the CTA is above the fold and clear, it could be slightly more effective if the "Enroll Now" button was green in order to distinguish it from the "Learn More" button.

Action Step
Use the following CTA examples to prompt users to sign-up for your products or services:

  • Apply Now/Today

  • Become a Member

  • Buy...

  • Buy Now

  • Claim Your Place/Seat/Spot

  • Continue with Email/Facebook/Google

  • Enroll Now/Today

  • Gain Access

  • Get...

  • Get Started

  • Join...

  • Join Now/Today

  • Make a Reservation

  • Register...

  • Register for the Webinar

  • Register for...

  • Reserve Your Seat

  • Schedule...

  • Schedule Your Appointment

  • Schedule Your Call

  • Schedule Your Consultation

  • Sign Me Up

  • Sign Up...

  • Sign Up Now

  • Sign Up with Email/Facebook/Google

  • Start...

  • Start Now

6. Buy CTA

 call-to-action-example-flexibits

Buy CTAs like "Buy," "Book" and "Upgrade" encourage users to purchase products and services. Adding "Now" after these CTAs can make them appear time sensitive –– even when they're not. "Buy Now," "Book Now" and "Upgrade Now."

Flexibits uses 2 side-by-side CTAs for their Cardhop app –– a Try CTA (with a generous 21-day free trial) with a blue button for undecided users and a Buy CTA with a green button for users who are ready to purchase (see image). Combining these 2 CTAs along with a Learn More CTA (play video) that's all above the fold –– creates a highly effective sales page.

Action Step
Use the following CTA examples to prompt users to buy your products or services:

  • Become a Member/Subscriber

  • Book...

  • Book Now

  • Buy...

  • Buy Now

  • Checkout

  • Donate

  • Download...

  • Download Now

  • Get...

  • Get it on...

  • Hire Us

  • Make a Donation

  • Make an Appointment

  • Order Now

  • Order Online

  • Pay Now

  • Pay Online

  • Ready To Upgrade?

  • Reserve...

  • Reserve Now

  • Schedule Now

  • Upgrade Now

7. Contact CTA

 call-to-action-example-adt

Contact CTAs like "Call Now," "Chat" and "Contact Us" encourage users to reach out for help or more information. Contact CTAs also build trust and convey a business is ready, willing and capable to answer any question.

ADT packs 5 Contact CTAs above the fold on their home page (see image). With so many CTAs above the fold, ADT makes it obvious what users should do –– contact ADT.

  1. "Call Now" is underlined in the center of the page.

  2. "Contact ADT" is located in the secondary navigation.

  3. "Sales: (800) 874-1636" is underlined in the primary navigation.

  4. "Call (800) 874-1636" is highlighted in bold above the Try CTA (Get a Free Quote).

  5. "Chat" is located in the bottom right corner.

Action Step
Use the following CTA examples to prompt users to contact your business for product and service inquiries:

  • Call...

  • Call Now

  • Call Today

  • Chat...

  • Chat Now

  • Contact...

  • Contact Us

  • Email...

  • Email Us

  • Get Directions

  • Let's Chat

  • Let's Talk

  • Live Chat

  • Talk to Us

8. Share CTA

 call-to-action-example-airbnb

Share CTAs like "Invite Friends, "Refer Friends" and "Click to Tweet" encourage users to tell others about a business's products and services.

Airbnb uses a Share CTA in the navigation bar that entices users to "Earn Credit" (see image). When clicked, a drop-down menu appears with an "Invite Friends" CTA that brings users to the invite page and prompts them to "Log in to invite friends." The more friends you invite, the more Airbnb coupons you earn.

Action Step
Use the following CTA examples to prompt users to share your products and services:

  • Click to Tweet

  • Earn Credit

  • Invite Friends

  • Recommend

  • Refer Friends

  • Share...

  • Share This Story

  • Share With Friends

9. Follow CTA

 call-to-action-example-cultured-code

Follow CTAs like "Follow Us on Twitter," "Join the Facebook Community" and "Click to Like" encourage users to follow a business on social media.

Cultured Code’s website for its Things app uses a Follow CTA at the bottom of the home page –– below real tweets from real people who love Things (see image).

Action Step
Use the following CTA examples to prompt users to follow your business on social media:

  • Click to Like

  • Connect with...

  • Engage with...

  • Follow...

  • Follow Me on...

  • Follow Us on...

  • Join My Facebook Community

  • Like my...

  • Like on...

10. Comment CTA

 call-to-action-example-casper

Comment CTAs like "Write a Review," "Feedback" and "Rate & Review" encourage users to give constructive feedback.

By clicking on "Reviews" in the footer of Casper's website and then clicking "See all reviews," users are invited to "Write a Review" (see image). Not only does Casper build trust by being transparent with their audience, but the Comment CTA also helps them learn more about their customers.

Action Step
Use the following CTA examples to prompt users to give feedback:

  • Feedback

  • Give Feedback

  • How'd We do?

  • Like Us on...

  • Leave Feedback

  • Leave a Comment

  • Post Comment

  • Rate & Review

  • Rate & Review Us on...

  • Rate Us on...

  • Share Feedback

  • Start the Survey

  • Take the Survey

  • Write a Review

Wrap Up

You just learned 10 essential calls to action to include on your website. Start converting browsers into buyers and buyers into advocates with these CTAs.

Now, go master your website.

10 Essential Calls to Action for Your Website [with CTA Examples] first appeared on the Bento Sites Blog by Jeff Shibasaki.